What is Quantitative UX Research?

The UX flow of the prototype.The UX flow of the prototype.

The shopping basket is animated to draw attention.The shopping basket is animated to draw attention.

Users of the static version took more time and clicksUsers of the static version took more time and clicks

Making the checkout button more obviousMaking the checkout button more obvious

Movement draws the attention of the userMovement draws the attention of the user

Again, the users of the animated version had less issues discovering the checkout button.Again, the users of the animated version had less issues discovering the checkout button.

The number of lost users was reduced by more than 300%.

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